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CONFESSION #0018 — OTHER
Saturday, March 29, 2025
I spent $400 on Facebook ads last month targeting first-time homebuyers in my area. Got 47 leads. Forty-seven! I was thrilled. Called every single one within five minutes of them submitting their info, just like the gurus tell you to.
Twenty-three were wrong numbers or disconnected. Eleven said they were "just browsing" and hung up. Eight told me they already had an agent but wanted to see what else was out there. Three were actually looking to buy... in another state. One asked if I could help him find a rental under $600 a month.
The last one seemed promising until I realized he'd been pre-approved for $85,000 and wanted a four-bedroom in the suburbs with a pool.
I mentioned this to my broker and she just laughed and said "welcome to lead gen." Meanwhile the company that sold me the ads keeps sending me emails asking if I want to "scale up my success."
I calculated my cost per actual viable lead and it came out to roughly the price of a decent used car. I'm going back to door knocking and hoping someone offers me water.
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Judge Reginald Escrow III
⚖️ Presiding
GUILTY OF FIRST-DEGREE FACEBOOK LEAD LAUNDERING AND AGGRAVATED WALLET COMBUSTION
This Court has reviewed the evidence and finds the defendant guilty of what can only be described as paying four hundred American dollars to collect the phone numbers of ghosts, tire-kickers, and one magnificent dreamer who believed eighty-five thousand dollars could purchase a suburban estate with aquatic amenities. The mathematics here are DEVASTATING. Forty-seven leads, one viable prospect who wants a mansion for the price of a Honda Civic, and a broker whose response was to LAUGH at your financial immolation. Judge Escrow himself once invested in a lead generation seminar that turned out to be three hours of a man named Todd explaining "the funnel" while eating a rotisserie chicken, so this Court understands the allure of promised shortcuts. The defendant's confession that they are returning to door-knocking and hoping for hydration is perhaps the most economically sound strategy presented in this courtroom all week. The company asking you to "scale up your success" is technically correct—zero times any number remains zero, and scaling that is at least mathematically consistent. This Court must adjourn as Judge Escrow needs to go delete his own retargeting ads immediately.
The Funnel of Despair
Have a confession? Judge Reginald Escrow III's docket is always open.
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